So, I've decided what my calling is. When I am fabulously wealthy, and have disposable income out the yin-yang assuming that a life of leisure drinking my way through Napa Valley is not appealing (though, er, I have to say, I don't really see how that could not be appealing), I will start a company. Dedicated to providing the sorts of toys and experiences not currently available in the toy marketplace, I have no doubt I'll be wildly successful. Not because I will take advantage of solid learning theory and developmental strategies to appeal to the hyper yuppie parent crowd, but because of the design. Specifically, the sound design.

I will make kids' toys that do not use meretricious trinkly treacly tunes. Think of it. A bouncer/activity seat that, as a reward, plays Coltrane and Miles Davis riffs. A crib gym that plays snazzy little bits of Dave Brubeck. A lull-you-to-sleep stuffed animal that plays Ella, Etta, Billie.

Admit it. You know that, were you a parent, you'd pick that over yet another toy that plays a xylophone version of 'London Bridge' in a heartbeat.